š Top Reasons People Started in the Car Wash Industry
- Keith Caldwell
- Jul 29
- 2 min read
1. Accidental Start Turned Passion
Many started in the industry by accident ā looking for temporary work, needing a quick job, or stumbling into it through friends or family ā and ended up falling in love with the work.
āIt was supposed to be temporaryā¦ā
āNeeded a job, stayed for the challengeā¦ā
āGot hired in high school⦠never left.ā
2. Family Business or Childhood Exposure
A strong number of people were raised around car washes or inherited a legacy.
āRaised in it ā four generations later, still here.ā
āMy father worked in maintenance at GooGoo⦠now I own a service company in his memory.ā
āMy mom started mobile washing ā she grew quickly.ā
3. Love for Cars, Equipment & Chemistry
Deep interest in automotive care, tools, or the mechanics behind a wash inspired some to make it a career.
āI love helping people take care of their cars.ā
āI had a passion for equipment and chemistry since I was 4.ā
āMillwright background ā the wash uses everything I learned.ā
4. Emotional or Personal Transformation
A few entered the industry through powerful personal journeys ā even overcoming fear.
āTerrified of car washes as a kid⦠now I love them.ā
āThis industry is my tribe ā I fit here better than in meteorology.ā
5. Opportunity & Lifestyle Appeal
Others were drawn in by business advantages: passive income, no receivables, flexibility, and independence.
āBought the land ā car wash came with it.ā
āBank was liquidating two washes ā pennies on the dollar.ā
āNo weekend calls, low labor, great cash flow.ā
6. Industry Community & Culture
Some stayed for the people and culture ā vendors, customers, and coworkers all played a role.
āThe people I work with keep me in it.ā
āFriendly staff across companies made me want to build a business around them.ā
7. Burnout & Frustration
A few responses reflected challenges in the industry ā from corporate burnout to lack of recognition ā but still held onto the love for the work itself.
āOperations drained me ā but I love equipment and chemistry.ā
āI ask myself every day why Iām still doing itā¦ā
š”Ā Takeaway for Your Brand
This insight shows that authenticity, community, and passionĀ are at the heart of car wash culture ā even when the start was accidental. What is your story and your why? Reach out to your Launch rep and share your story. We love hearing from you.
Real experiences
Generational ties
The hands-on joy of equipment & service
The emotional side of building something that lasts
Ā
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