top of page
Search

🚘 Top Reasons People Started in the Car Wash Industry

  • Writer: Keith Caldwell
    Keith Caldwell
  • Jul 29
  • 2 min read

1. Accidental Start Turned Passion

  • Many started in the industry by accident — looking for temporary work, needing a quick job, or stumbling into it through friends or family — and ended up falling in love with the work.

    • ā€œIt was supposed to be temporaryā€¦ā€

    • ā€œNeeded a job, stayed for the challengeā€¦ā€

    • ā€œGot hired in high school… never left.ā€


2. Family Business or Childhood Exposure

  • A strong number of people were raised around car washes or inherited a legacy.

    • ā€œRaised in it — four generations later, still here.ā€

    • ā€œMy father worked in maintenance at GooGoo… now I own a service company in his memory.ā€

    • ā€œMy mom started mobile washing — she grew quickly.ā€


3. Love for Cars, Equipment & Chemistry

  • Deep interest in automotive care, tools, or the mechanics behind a wash inspired some to make it a career.

    • ā€œI love helping people take care of their cars.ā€

    • ā€œI had a passion for equipment and chemistry since I was 4.ā€

    • ā€œMillwright background — the wash uses everything I learned.ā€


4. Emotional or Personal Transformation

  • A few entered the industry through powerful personal journeys — even overcoming fear.

    • ā€œTerrified of car washes as a kid… now I love them.ā€

    • ā€œThis industry is my tribe — I fit here better than in meteorology.ā€


5. Opportunity & Lifestyle Appeal

  • Others were drawn in by business advantages: passive income, no receivables, flexibility, and independence.

    • ā€œBought the land — car wash came with it.ā€

    • ā€œBank was liquidating two washes — pennies on the dollar.ā€

    • ā€œNo weekend calls, low labor, great cash flow.ā€


6. Industry Community & Culture

  • Some stayed for the people and culture — vendors, customers, and coworkers all played a role.

    • ā€œThe people I work with keep me in it.ā€

    • ā€œFriendly staff across companies made me want to build a business around them.ā€


7. Burnout & Frustration

  • A few responses reflected challenges in the industry — from corporate burnout to lack of recognition — but still held onto the love for the work itself.

    • ā€œOperations drained me — but I love equipment and chemistry.ā€

    • ā€œI ask myself every day why I’m still doing itā€¦ā€


šŸ’”Ā Takeaway for Your Brand

This insight shows that authenticity, community, and passionĀ are at the heart of car wash culture — even when the start was accidental. What is your story and your why? Reach out to your Launch rep and share your story. We love hearing from you.


  • Real experiences

  • Generational ties

  • The hands-on joy of equipment & service

  • The emotional side of building something that lasts

Ā 

Ā 
Ā 
Ā 

Comments


bottom of page